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Meet the average Tory, New Democrat and Liberal voter
Friday, June 10th, 2011
Jun. 06, 2011
If you live in a Conservative riding, you are probably richer than the average Canadian and an anglophone. If a New Democrat is your MP, you are probably a francophone in Quebec. And if your riding voted Liberal on May 2nd, there is a good chance that you are a visible minority and/or university educated. These are the results of an analysis of the average demographic profile of ridings held by the three main federal parties…
Tags: ideology, participation
Posted in Inclusion Debates | No Comments »
Am radio or YouTube? How parties reach their supporters
Monday, February 21st, 2011
Feb. 21, 2011
Roughly 56 per cent of Tory voters are male and 41 per cent are over the age of 55. Another 34 per cent are between the ages of 35 and 55 while only a quarter of Conservative supporters are under the age of 34… The television ads featuring the Prime Minister working late into the night were not aimed at young voters, just as the Liberal “Pucapab” YouTube video was not meant for grandma and grandpa. In politics as in business, finding the right audience for an advertisement can be just as important as hitting the right tune.
Tags: ideology, participation, women, youth
Posted in Governance Debates | No Comments »
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