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The ‘We Are Canadian’ Video Is Serving Nationalism with a Twist

Monday, March 17th, 2025

The new “We Are Canadian” slogan might resonate with many voters who still see Canada as a country built on collective effort — on socialized health care, multiculturalism and government intervention for the common good. But for the modern CPC, which leans heavily on the language of personal responsibility, rugged individualism and minimal government, this shift in national sentimentality could be a liability… if “We Are Canadian” is any indication, the broader electorate may be moving in a different direction — one that values community over the individual.

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