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Labour needs a new image

Sunday, April 10th, 2011

Apr 10 2011
… we have to do more than talk to ourselves and attribute our problems to others – right-wing politicians, the corporate media, globalization… We are at our most creative when we’re searching for others to blame… Business and government adapted far sooner to the new media… But the problem is even more profound than that. We do not have a narrative relevant to the 21st century… We should tell employers – and our members – that the union label indicates dependable, hard-working employees committed to the success of the enterprise.

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